IBG Ventures·CPG · Brokerage·2026
A brokerage that reads like one
Editorial-led corporate site for a CPG brokerage — positioning, structure, and photography direction alongside the build.
Overview
A CPG brokerage whose website described it as an agency, which is not what it is and not who it wanted to hear from.
The problem
Brokerage is a category most people cannot define. The site had to explain a model, not list services, without reading as a consultancy deck.
What we did
Positioning first, then structure, then build — with art direction toward real photography rather than stock abstraction, so the work looks like the industry it operates in.
Delivered
- Positioning
- Editorial structure
- Art direction
- Full build
- Insights platform
Disciplines
Positioning, Web, Art direction
Sector
CPG · Brokerage
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Tell us what it needs to do.
Scope, timeline, and a straight answer on whether we are the right build for it.