Work

Every one of these is a system someone runs a business on.

Six builds across food, retail, distribution, and internal operations — brand systems through to production software.

Orbit·CPG · Brokerage2026

An operations portal for a field sales team

Stores, visits, orders, stock, commissions and invoicing in one internal platform — replacing a spreadsheet workflow across dozens of retail accounts.

Product designFull-stackData & mapping

Genex Traders·Food distribution2026

A distributor's catalogue, rebuilt as a storefront

Migrated a legacy restaurant platform onto an owned codebase — faster, indexable, and finally under the client's control.

WebMigrationSEO

Ranai·Confectionery · Retail2026

A sweets house, from mark to storefront

Complete brand system — wordmark, emblem, palette, and content voice — carried straight through into a dynamic storefront.

Brand systemWebContent

Magic Dough·Confectionery · Private label2026

A confectionery brand, rebuilt for the buyers who matter

Off an inherited WordPress stack and onto a fast static site built around wholesale, private label, and the product range.

AuditRebuildPerformance

Desi Flavourz·Hospitality2025

A restaurant front end that loads

Menu, location, and ordering rebuilt as a static-first site — no plugin stack, no monthly platform fee.

WebPerformance

IBG Ventures·CPG · Brokerage2026

A brokerage that reads like one

Editorial-led corporate site for a CPG brokerage — positioning, structure, and photography direction alongside the build.

PositioningWebArt direction

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