A confectionery brand, rebuilt for the buyers who matter
Off an inherited WordPress stack and onto a fast static site built around wholesale, private label, and the product range.
Overview
A cookie and confectionery maker whose real business is wholesale and private label, dressed up online as a consumer brand on an inherited WordPress build.
The problem
The site sold to the wrong audience. A WooCommerce store with no prices sat on top of a heavy plugin stack, while the private-label buyers who actually drive revenue had no clear path to make contact.
What we did
Rebuilt from scratch as a lean static site with a frosting-palette identity, a filterable product range, and a colour-shifting header that follows each section. The job of every page is to move a wholesale or private-label buyer to a quote request.
Delivered
- Platform audit
- Full rebuild
- Product range
- Quote request flow
- Vercel deployment
Disciplines
Audit, Rebuild, Performance
Sector
Confectionery · Private label
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