A sweets house, from mark to storefront
Complete brand system — wordmark, emblem, palette, and content voice — carried straight through into a dynamic storefront.
Overview
A sweets house opening in the Greater Toronto Area, with no identity, no voice, and no storefront — just a product and a date.
The problem
A confectionery brand has to read as handmade and as trustworthy at the same time. Most templates deliver one or the other.
What we did
Built the identity first — wordmark, emblem, palette, and content voice as one system — then carried it straight through into the storefront rather than handing over a logo and hoping.
Delivered
- Brand system
- Wordmark & emblem
- Brand book
- Content voice
- Storefront
Disciplines
Brand system, Web, Content
Sector
Confectionery · Retail
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